On the other hand, having such advanced technology as the Internet is a great blessing. With today’s advanced broadband Internet, the world of information, shopping, and other essential daily functions are at our fingertips. However, with advanced technological ease comes the burden of dealing with cyberthieves and abundant fraud. However, with advanced AI tools, online businesses remain in command to safeguard their brands and to maintain trust and brand loyalty.
- The Importance of Consumer Trust
From virtually everything from online banking to ordering food from a food delivery service, the common bond is consumer trust. Simply put, if the customer doesn’t feel safe using the online service or giving their financial information, they are not going to use the service. Because cyberthieves have become so sophisticated, having infiltrated all matters of business, including government agencies, today’s online businesses employ AI tools to maintain consumer trust.
- Authenticating New Members
The first way to maintain the peace of its current members is to use AI tools to authenticate new members coming on board. When creating an account for a new e-commerce store or even something like online banking, you are often asked to provide a lot of personal information, including parts of your social security number. While at first, this might seem invasive, this is actually for your protection and that of the current members.
After submitting the new form, AI tools compared the information with real-life information from various global databases. If more information is required, like more personal bill info, documents, or even better or current photos of yourself, AI tools will automatically request it. By getting this crucial first step right, the harmony and brand loyalty continues to reach new heights. Trust is the main reason why new members decide to join an online business.
- AI Tools for Multi-Factor Authentication
Even with new members successfully onboard, the authentication process is needed more than ever. The online banking and hospital industries, especially, rely on AI tools to safeguard their networks. With such confidential information, you can expect multi-factor authentication to ensure that only the correct users enter the network.
It’s common that every time a user tries to log in to site to access their account, they will be sent a PIN to their registered email and phone number. With behavioral AI tools, the user must enter the correct PIN as well as the right user information in a short period of time. Otherwise, AI tools to protect the network will lock these members out for further verification because of the greater likelihood of fraud.
Because confidential information is available on the screen as a safeguard, many online businesses and institutions continue to have their users authenticate their desires. Even logged in, users might have to go through another mini-login process to safeguard sensitive data. Also, it is common for online gaming sites, online financial institutions, and new sweepstakes casinos to automatically log out of their members who are inactive on the screen. That way, they can prevent the wrong people from viewing their financial and other personal information.
- Conclusion
As technology continues to improve, so does the AI process. AI tools are constantly updating themselves for more enhanced performance. And because cyberthieves don’t rest, neither do the AI updates. With behavioral AI tools, online companies can also improve identifying and locking out threats in real time from their network. Behavioral AI can identify suspicious behavior, even from authorized members, to maintain brand loyalty and consumer trust.
