There are several brand awareness strategies in the market today that can help boost your brand familiarity while appealing to a larger target audience. The goal is to make your ideal buyers think of your brand during their buying decisions.
And, no, we aren’t talking about social media ads. Read on to learn more.
Brand Awareness – An Overview
Raising brand awareness is essentially the task of turning a cold audience into a warm audience to essentially place your brand in the mix when it comes to making a buying decision. No doubt, this aspect of building your brand is one of the most difficult tasks in the entire spectrum of branding your business.
Why, you might ask? Well, the thing is that your competitors already have a slight edge over you as they have been playing the game before you entered the industry. Your competitors are already established, and they already have awareness in the marketplace.
What you need to do is to grab that awareness so that your ideal buyers are aware of the existence of your brand when they are considering which potential brand to go with.
Establish Solid Touchpoints for Your Ideal Customers to Remember You
Before your ideal buyers even register your brand in their minds, it is crucial they have a few touchpoints with which to interact. Of course, they will see you once – but – then they should see you several times again before they can consciously register you as a legit option.
There are many social media platforms that you can run ads on to put your messages in front of your audience, and Facebook is one such example. A few years ago, the idea was that if you invest money and pay for your brand, you will only be able to establish enough brand awareness.
Now, the thing is that brand awareness isn’t only about getting your message seen, as there is a lot more to it.
What is Raising Brand Awareness Really About?
Raising brand awareness is really about getting your target audience to understand the following:
- Who you are
- What you do
- How do you do it differently?
- What is the value proposition?
On that note, you might already know that it is going to take multiple touchpoints for you to be able to get your ideal buyers to understand that. Of course, you can use your social media platform, such as Instagram bio, to answer all of the questions that we mentioned before.
In fact, Instagram is a popular social media platform for new businesses that want to spread the word and build loyal flowers. Speaking of Instagram, you can also buy 2500 Instagram followers to boost brand visibility and to have more people interacting with your content.
Why Choosing Instagram over Ads?
The reason why you choose Instagram over social media is that you can get organic traffic to your account and have only those people who interact with your brand who are invested in it from the very start. Using Instagram, you can have your ideal buyers immediately acquainted with your brand. The best part about Instagram is that it encompasses one of the widest tools of potential buyers that you can possibly have.
You can leverage Instagram in the following ways to boost brand awareness:
Reach Ideal Buyers Easily
Instagram is an ideal social media platform for new businesses as you can promote your products or services in front of a “high-intent” audience. The reason why we guarantee you that you have a high-intent audience is because of the following features of Instagram:
- Use of Hashtags
- Location Tags
- Reels
- Discover feed
All of these different features are designed to help Instagram users discover new brands and access products that they are highly interested in.
Leverage the Visual Platform
You might already know that Instagram is a “visual-first” platform, which means that you can get interested customers to follow you and get familiar with your brand by posting highly informative and visual content.
This social media platform essentially prioritizes rich and engaging visual content so you can make effective use of it. How, you might ask? The best strategy is to create a consistent and visually appealing brand identity so that users have an easy time recognizing your brand on Instagram.
Instant Access to Active Users
Also, Instagram gives you instant access to highly active users. An average Instagram user spends at least one hour per day on this social media platform. So, it would be a total waste not to take advantage of this platform with the intent of boosting the reach and visibility of your business.
Leverage Email Marketing
Remember how we said that you need to establish at least seven to eight touchpoints to establish brand awareness and to make your ideal buyers actually remember you? Email marketing is just another aspect that you want to focus on and make it a part of your brand awareness strategy.
Email automation starts with getting the emails of your potential prospects. You must understand the potential challenges that your ideal buyers encounter and then subsequently package up an easy solution, which can be an incredible lead magnet.
Create A Series of Emails as Follow-Up Touchpoints
Make sure that these emails are delivered without interruption and without the need for you to be there and think about it. Email automation will essentially increase the time when your ideal buyers see you, and it will also help them understand how you fit into their world and what value they can get from you.
Leveraging automated emails, you can do a whole variety of things that are part of building brand awareness, such as entertaining, giving value, helping your audience resonate through familiarity, and resonating through emotions when they see how you can help them.
It is also a massive opportunity for you to show your target audience that you understand their needs and know how to meet their needs. So, you don’t have to run ads to make yourself known within your industry. Still, you can successfully leverage social media ad email automation to build brand awareness and make your target audience remember you.
