If you are associated with a marketing business, you need to learn the state-of-the-art marketing techniques. You will be surprised to learn that hundreds of businesses still use traditional and outdated marketing strategies. However, automation marketing remains active and waits for triggering events. Superb efficiency and time-efficient features make this type of marketing more adaptable and practical these days. That is why this blog will shed light on “marketing automation”, its core functions, and the working processes.

What is marketing automation?

Marketing automation manages and automates the marketing operations using advanced software technology. The software motivates the marketing operations across multiple channels, including emails, social media, and others. The aim of the marketing automation software is to save the users’ time by streamlining repetitive tasks, such as email sending, customer segmentation, and social media posts. 

Core Functions

• High work Efficiency

The automated software performs repetitive tasks without any user input. This occurs due to the pre-built algorithms. With the time-efficient features and scalable options, users may improve work efficiency and achieve more success during active marketing campaigns.

• Better lead management

The automated tools with AI and Machine learning gather more accurate and relevant data as per audience behaviour, preferences, and interests. It consequently helps the users to push the workflow down the sales funnel, bringing more productive results. 

• Automated email marketing

Who can deny the importance of email in this hi-tech era? When SMS and calls may prove the source of scams and frauds, businesses and individuals prefer emails for verification and authentic communication. AI tools are equipped with the latest algorithms to send personalised emails, schedule newsletters, or add advertisements to grab the customers’ attention. 

• Superb personalised marketing campaigns

Personalised text, emails, and messages give goosebumps to the marketing campaign. The automated marketing tools group the customer data, create a separate profile for each customer, and offer tailored marketing solutions. 

• Real-time data analytics

Digital marketing requires instant tracking and data monitoring. Thanks to the  Marketing Automation Solution, which brings innovation and efficiency to the marketing plans. With automation tools, real-time marketing data is just one click away. Optimising the marketing options and leveraging the data-driven analytics improves ROI and revenues. 

How does Marketing Automaton work? Basic processes in the queue

Working beyond traditional marketing, marketing automation, equipped with automated tools, revolutionises the business world. In this advanced Era, businesses adopt Artificial Intelligence (AI), Machine Learning, and other IoT algorithms, aiming to facilitate the marketing goals. Let us dive into the basic automation processes:

• Lead Capturing

Initially, the automation software uses an omnichannel approach to gather customer data. It might be a website, application forms, apps, integrated third-party apps, and a social media platform. 

• Customer segregation

Later on, the software divides the data into multiple segments as per customer behaviour, demographics, interests, and purchase intention. 

• Event Triggering

A specified customer action triggers the marketing operation. For instance, a website query or a comment in the chat section may create a lead. 

• Activating Workflow

Event triggering enables predefined algorithms to execute pre-set actions. 

• Message Delivery

The system highlights the hot leads and sends automated personalised messages to the customers. It may be in the form of emails, newsletters, messages, or business ads. The main concern is to attract the audience to the business website or relevant platform. 

• Lead Nurturing

After a series of message deliveries or business emails, the leads may or may not respond or show high interest in visiting the website. 

• Lead scoring

The software provides valuable insights to the audience as per engagement, interest, and priorities. It helps to segregate the leads and work on the strongest ones. It also helps to notify when leads are hot or the right time to shake the sales. 

Traditional marketing vs. Marketing automation

Traditional marketing commonly uses both offline and online sources, including print media, flyers, newspapers, and digital media. With high broadcasting costs, it results in one-way communication. The data is often difficult to track and monitor efficiently. On the contrary, marketing automation utilises tools such as chatbots, social media platforms, websites and emails to gather real-time data. With two-way communication, marketing campaigns become more transparent and trackable than any other resource. 

To sum up, marketing automation effortlessly generates leads as customers contact the website or pre-built triggers. Moreover, the digital footprints enhance the communication efficacy and bring more authentic output comparatively. 

The real worry is how to choose the right platform for marketing automation Dubai? SAABSOFT has made the decision easier by utilising Bitrix24 marketing solutions. Robust lead management, omnichannel support, and real-time reporting distinguish the Bitrix24 tools. SAABSOFT professionals assist businesses in choosing the right tool for the relevant industry. From landing pages to A/B testing or customer relationship management, each marketing operation becomes more scalable and user-friendly with the hi-tech team.